Media AM - Bruce Daisley promoted to vice president of Europe at Twitter, plus the Effie Index; BBC Radio 1; Asos; Burger King

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08th April 2015

Bruce Daisley promoted to vice president of Europe at Twitter Bruce Daisley, the UK managing director at Twitter, has been promoted to vice president of Europe. WPP tops Effie Index for fourth year in a row WPP has topped the Effie Index as the most effective agency holding group globally for the fourth year in a row, as Omnicom's BBDO is named the most effective ad network. BBC Radio 1 launches campaign to promote new brand positioning BBC Radio 1 has launched a campaign to reposition the brand as a channel that offers "exciting new beginnings". Asos tightens focus on digital natives with Vevo partnership Asos is pushing further into music, signing a partnership with music video service Vevo on its DSCVR platform. Dream come true: Burger & King get hitched in fast food wedding A man with the surname Burger and his childhood sweetheart, Ashley King, are getting wed in an all expenses paid ceremony after the fast food giant caught wind of the aptly named pair's engagement. Mothercare launches media pitch Mothercare, the baby-focused British retailer, is looking for an agency to handle its media planning and buying. Latest blogs England cricket team's demise holds a warning for adland The complete and shambolic failure of the England Cricket Team in Australia during the World Cup provides a stark warning for advertisers and their agencies, says Andrew Lloyd, managing partner of planning at Vizeum. What does Google's shift towards mobile-friendly rankings mean to your business? Change is coming for brands' online search ranking as Google prepares for more mobile-friendly rankings on 21 April, Dayo Hazzan, the UK business director at Lowe Profero, outlines how to be prepared. Eclipses, moon shots and giant outdoor leaps The outdoor industry ran an ambitious real-time Oreo campaign during the solar eclipse in March. Richard Simkins, innovation director at Talon, reports back on the cosmic lessons learned. Back to the future: SXSW interactive 2015 The future of tech is all about humanity - mind, body and even the concept of self, says Nigel Gwilliam, the IPA's digital consultant, who's been let loose in Austin again. The impact of wearables on search and search marketing With the launch of a number of high profile smartwatches later this year, and the continuing popularity of fitness trackers such as FitBit, it seems 2015 will be the year Wearables finally make the leap to mainstream consumer products, says Starcom MediaVest Group's Chris Camacho. Digital Display Sales Manager , Aspire £40000.00 - £45000.00 per annum + Comms, London Junior Sales Executive , Ultimate Asset £20000 - £40000 per annum + Uncapped Commission, North London Business Development Manager - Mobile , Aspire £40000.00 - £50000.00 per annum, London TV Account Director required for leading Communications Brand , Ultimate Asset £45000 per annum, London Comms Manager required for entertainment brand , Ultimate Asset £35000 per annum, London

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