Tuesday 10 March 2015

Jeremy Craigen exits DDB, record TV ad revenue, CP&B, Apple Watch, Archant, Women's Aid

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Latest news
Global Volkswagen ECD Jeremy Craigen exits DDB after 25 years
by Kate Magee,
10 March 2015, 09:00AM
Global Volkswagen ECD Jeremy Craigen exits DDB after 25 years
Jeremy Craigen is calling time on his tenure at DDB after 25 years.
TV ad revenue in UK hits record £4.91 billion in 2014
by Arif Durrani,
10 March 2015, 09:05AM
TV ad revenue in UK hits record £4.91 billion in 2014
Television ad revenue in the UK increased for the fifth consecutive year in 2014, up 6 per cent to a record high of £4.91 billion, according to figures by Thinkbox.
CP&B names Lori Senecal global CEO
by James Swift,
09 March 2015, 09:17PM
CP&B names Lori Senecal global CEO
Crispin Porter & Bogusky has picked Lori Senecal, the president and chief executive of its owner, the MDC Partners Network, as its first global chief executive.
All along the Watch towers: The competitive landscape for Apple Watch
by Daniel Drew Turner,
10 March 2015, 09:10AM
All along the Watch towers: The competitive landscape for Apple Watch
As usual, Apple isn't first to market. Will its smartwatch work market magic?
Apple Watch springs forward
by Daniel Drew Turner,
09 March 2015, 06:48PM
Apple Watch springs forward
Updated: The consumer electronics company has officially launched its smartwatch.
Sizing up Apple Watch
by Nathan Iverson,
10 March 2015, 11:57AM
Sizing up Apple Watch
Nathan Iverson, Deutsch LA's executive vice president, design director, checks off the strengths (and one weakness) of Apple's smartwatch.
Will Hattam takes new chief marketing officer role at Archant
by Gurjit Degun,
10 March 2015, 09:02AM
Will Hattam takes new chief marketing officer role at Archant
Archant, the regional publisher, has appointed Will Hattam to the newly created role of chief marketing officer.
Watch: behind Women's Aid's 'look at me' interactive billboard campaign
by Helen Hoddinott,
09 March 2015, 12:30PM
Watch: behind Women's Aid's 'look at me' interactive billboard campaign
A fully interactive billboard campaign was launched last week by Women's Aid and WCRS, demanding the attention of passers-by.

MediaCom appoints Toby Jenner worldwide COO

by Matthew Rothenberg

10 March 2015
Toby Jenner
MediaCom on Monday announced it has named Toby Jenner worldwide chief operating officer. Jenner will retain his role as global business development and marketing officer, the company said.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

Tesco pulls Schweppes from shelves in row with Coca-Cola
by Charlotte McEleny, 10 March 2015, 09:45AM
Pornhub's 'wankband' puts the juice back into devices
by Shona Ghosh, 09 March 2015, 12:06PM
Busy shoppers ignore pavement abscess in Cancer Research UK TV ad
by Ben Bold, 09 March 2015, 10:37AM
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Latest Work

Whiskas and WWF "9 lives" by Abbott Mead Vickers BBDO
10 March 2015, 10:13AM
Whiskas and WWF
Whiskas is raising money to protect Asia s wild tigers and has released a campaign to let consumers know about its partnership with WWF, as well as its promise to match donations made through its website. Abbott Mead Vickers BBDO created the online a...
Converse "made by you" by Anomaly
10 March 2015, 08:44AM
Converse
Converse has launched an online and outdoor campaign celebrating its iconic Chuck Taylor shoes. Anomaly created the work, which gives a voice to the different kinds of Chuck-wearers from the downtrodden to the famous.
The Sunday Times "best places to live" by Grey London
09 March 2015, 06:35PM
The Sunday Times
The Sunday Times Best Places To Live supplement is nowhere near as high-profile as The Rich List but Grey London has still turned out some fine print work to promote the feature. The ads show road signs with the names of towns and cities that h...
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